August 7, 2017
Prema Sagar launched Genesis PR in 1992, when India's PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India with Arun Sudhaman, following the SABRE Awards South Asia, at which her firm took top honours for its campaign on behalf of Medela.
July 18, 2017
Michelle Cove has turned a career as a media maker into an opportunity to address that industry’s most harmful effects. She’s founder and executive director of MEDIAGIRLS, a nonprofit that gives young girls the tools to filter and think critically about the harmful sexist and biased messages communicated in today’s media.
In this week’s Hacks and Flacks, Marina Askari and I talk to Michelle about her journey from filmmaker to startup founder, chat about the communications strategies she’s learned on to grow MEDIAGIRLS and build the program, and ask for her thoughts whether brands, the media and the general public are finally making progress in the effort to curb harmful messages.
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June 28, 2017
Weber Shandwick president Gail Heimann joins the Echo Chamber to explore PR industry lessons from the recent Cannes Lions, where PR firms once again struggled to compete with ad agencies for top honours. In addition to discussing the continued opposition to the Festival from large swathes of the industry, Heimann also talks through the changing nature of PR and PR ideas in a rapidly shifting media and information landscape. She also touches on the notable news regarding Publicis and WPP in terms of their Cannes plans, and responds to whether the Festival retains relevance for the PR industry.
For show notes, please visit https://www.holmesreport.com/latest/podcast
June 23, 2017
Ketchum execs Ruth Yearley and Tera Miller join the Echo Chamber in Cannes to explore how the intersection of work and life can help inspire creativity at work. The duo, in conversation with Arun Sudhaman, discuss why keeping you work and personal lives separate can impede creative performance and also reveal where they have their best ideas.
June 22, 2017
H+K Strategies CEO Jack Martin joins the Echo Chamber podcast in Cannes to discuss the PR industry's transformation. In conversation with Paul Holmes, Martin also applies his vast public affairs experience to the complex question of whether brands should take a political stand in the Trump era.
June 19, 2017
When you’re trying to start a business, it can be tough to figure out your next step. Daquan Oliver, founder and executive director at WeThrive, learned this from a young age, and now he works to develop entrepreneurial skills in students from middle school on up.
In this episode of Hacks and Flacks, Daquan shares a few lessons in social entrepreneurship and nonprofit marketing and communications. Having successfully built a national collective of undergrad mentors for youth in under-resourced communities, Daquan describes how informal mentorships have given him the support system to build his company.
He also explains why he chose to avoid media outreach at a certain point in WeThrive’s development, how press coverage gave him a boost at the right time, and how a few simple marketing and tech tools helped his business scale in a way that eludes many other nonprofit organizations.
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June 15, 2017
The Echo Chamber previews next week's Cannes Lions festival with Quartz global finance and economics editor Jason Karaian, who discusses some of the key trends likely to emerge from the event, including digital ad fraud, brand safety and the rise of advertising 'frenemies' such as Facebook and Google. Karaian also discusses lessons from the surprising UK General Election result, which is explored in greater detail by PR consultant and Tory parliamentary candidate Dean Russell.
June 6, 2017
The Holmes Report has partnered with Ogilvy for a multi-part series looking at creativity from a variety of angles. The first in this three-part series looks at the issue of diversity — a critical element for fostering diversity within any workplace. The Holmes Report's Aarti Shah talks to Ogilvy's chief diversity and inclusion officer Donna Pedro on why diversity continues to be a challenge for the industry and its impact on creativity.
