Episode 100: Echo Chamber themes & predictions with Alex Malouf

November 22, 2017

It's Episode 100 of the Echo Chamber! Or is it? Either way, Alex Malouf of IABC and P&G joins the show to discuss the key themes that have emerged from the podcast's 4+ years of existence, including agency integration, ethics and PR convergence with marketing. In conversation with Arun Sudhaman, the duo also offer up some random PR predictions for the Echo Chamber in 2018, looking at such areas as PR creativity, agency infractions and holding company growth.

00:0000:00

Beth Comstock / Jon Iwata retirements; PR ethics after Bell Pottinger (Ep. 99)

November 16, 2017

Paul Holmes joins the Echo Chamber podcast to discuss the retirements of two giants of the in-house communications sector — IBM's Jon Iwata and GE's Beth Comstock amid considerable evolution of the corporate communications role. Elsewhere, Holmes and Arun Sudhaman also discuss the PR industry's ongoing efforts to improve ethical standards after the Bell Pottinger scandal, including Richard Edelman's call for improved policies and enforcement.

00:0000:00

R3’s Greg Paull on today’s challenging marketing landscape (Ep. 98)

November 13, 2017

Greg Paull, co-founder and principal at marketing effectiveness consultancy R3 joins the Echo Chamber to discuss the challenges posed by today's marketing landscape. In conversation with Arun Sudhaman, Paull explores the woes of holding groups, the rise of management consultancies, agency M&A trends, how CMO demands are changing and what we should expect from Chinese brands. Paull, whose firm studies client/agency relationships, also explores what the future holds for PR agencies. 

00:0000:00

Llorente & Cuenca’s Erich de la Fuente on LatAm communications trends (Ep. 97)

November 8, 2017

Llorente & Cuenca US head Erich de la Fuente talks to Paul Holmes about the firm’s new white paper on communications trends in Latin America, from mobile usage to millennials and renewed optimism.

00:0000:00

Former Y&R A-P chief Matt Godfrey on life after advertising (Ep. 96)

October 4, 2017

Veteran adman Matt Godfrey joins the Echo Chamber podcast to discuss his decision to step down as Y&R Asia-Pacific CEO and join a nutrition startup. Godfrey, considered one of the region's leading marketing executives after lengthy stints leading Bates, Publicis and Y&R,  explores how he will apply lessons learned in advertising to his new startup life. He also talks about the challenges facing advertising and the holding group model and what they mean for the future of PR agencies. 

00:0000:00

Huawei’s Walter Jennings; Alex Brownsell on the end of purpose (Ep. 95)

September 29, 2017

Huawei VP of global corporate communications Walter Jennings joins the Echo Chamber to discuss what his company's rise means for the way China Inc is perceived in Western markets. Meanwhile, journalist Alex Brownsell also drops by to explore his popular feature, which asks whether brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns.

00:0000:00

David Brain on Bell Pottinger’s demise & the future of PR (Ep.94)

September 20, 2017

Former Edelman APACMEA CEO David Brain joins the Echo Chamber to discuss Bell Pottinger's demise and what this means for broader perceptons of the public relations industry. In a wide-ranging conversation with Arun Sudhaman and Paul Holmes, Brain also explores his vision for the PR agency of the future, a few months after stepping down from his lengthy career as one of Edelman's top global leaders.

00:0000:00

Creativity Series: The New Media Landscape & Fake News

September 13, 2017

The Holmes Report has partnered with Ogilvy for a multi-part series looking at creativity in PR from a variety of angles. Part 2 explores the findings of Ogilvy's 4th annual Ogilvy Media Influence Survey with the agency's chief communications officer Jen Risi. Among the notable findings, Facebook is now the gatekeeper of news and how the threat of fake news has changed traditional reporting. 

Show Notes
Part 1 of the Creativity Series on Diversity

The Echo Chamber podcast is produced by Markettiers. 

 

 

 

 
00:0000:00

PRCA’s Francis Ingham on Bell Pottinger’s downfall (Ep. 93)

September 9, 2017

Bell Pottinger's stunning demise since it was expelled from the PRCA has rocked the PR world. In a special podcast with Arun Sudhaman, PRCA director-general Francis Ingham explains why the trade association decided to impose its harshest-ever sanction on the UK PR firm, following Bell Pottinger's work for South Africa's controversial Gupta family.

00:0000:00

Hacks & Flacks: Doing One Thing Really Well (Partner Content)

September 8, 2017

TUGG (Technology Underwriting Greater Good) helps early stage, experimental nonprofits connect with Boston’s tech community to earn funding and build their networks. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities, and the group puts on many more events throughout the year, including Tech Gives Back on October 19.

On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest developmental challenge facing most nonprofits (hint: it’s not fundraising).

We also talk about the potential for marketing innovation in the nonprofit sector, and the importance for founders to build genuine, long-term relationships with the media.

LINKS:

Subscribe to Hacks and Flacks on iTunesStitcher orPodbay today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!

 

00:0000:00