September 20, 2017
Former Edelman APACMEA CEO David Brain joins the Echo Chamber to discuss Bell Pottinger's demise and what this means for broader perceptons of the public relations industry. In a wide-ranging conversation with Arun Sudhaman and Paul Holmes, Brain also explores his vision for the PR agency of the future, a few months after stepping down from his lengthy career as one of Edelman's top global leaders.
September 13, 2017
The Holmes Report has partnered with Ogilvy for a multi-part series looking at creativity in PR from a variety of angles. Part 2 explores the findings of Ogilvy's 4th annual Ogilvy Media Influence Survey with the agency's chief communications officer Jen Risi. Among the notable findings, Facebook is now the gatekeeper of news and how the threat of fake news has changed traditional reporting.
Show Notes
Part 1 of the Creativity Series on Diversity
The Echo Chamber podcast is produced by Markettiers.
September 9, 2017
Bell Pottinger's stunning demise since it was expelled from the PRCA has rocked the PR world. In a special podcast with Arun Sudhaman, PRCA director-general Francis Ingham explains why the trade association decided to impose its harshest-ever sanction on the UK PR firm, following Bell Pottinger's work for South Africa's controversial Gupta family.
September 8, 2017
TUGG (Technology Underwriting Greater Good) helps early stage, experimental nonprofits connect with Boston’s tech community to earn funding and build their networks. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities, and the group puts on many more events throughout the year, including Tech Gives Back on October 19.
On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest developmental challenge facing most nonprofits (hint: it’s not fundraising).
We also talk about the potential for marketing innovation in the nonprofit sector, and the importance for founders to build genuine, long-term relationships with the media.
LINKS:
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September 6, 2017
YouGov's CEO of data products Ted Marzilli joins the Echo Chamber podcast to talk about the current state of polling both for politics and for brand research. He also talks about the ways that brand research can unearth insights and where reliance on data can go wrong.
Show Notes:
Podcast: Jo-Ann Robertson On The UK General Election
The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast.
August 7, 2017
Prema Sagar launched Genesis PR in 1992, when India's PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India with Arun Sudhaman, following the SABRE Awards South Asia, at which her firm took top honours for its campaign on behalf of Medela.
July 18, 2017
Michelle Cove has turned a career as a media maker into an opportunity to address that industry’s most harmful effects. She’s founder and executive director of MEDIAGIRLS, a nonprofit that gives young girls the tools to filter and think critically about the harmful sexist and biased messages communicated in today’s media.
In this week’s Hacks and Flacks, Marina Askari and I talk to Michelle about her journey from filmmaker to startup founder, chat about the communications strategies she’s learned on to grow MEDIAGIRLS and build the program, and ask for her thoughts whether brands, the media and the general public are finally making progress in the effort to curb harmful messages.
LINKS:
June 28, 2017
Weber Shandwick president Gail Heimann joins the Echo Chamber to explore PR industry lessons from the recent Cannes Lions, where PR firms once again struggled to compete with ad agencies for top honours. In addition to discussing the continued opposition to the Festival from large swathes of the industry, Heimann also talks through the changing nature of PR and PR ideas in a rapidly shifting media and information landscape. She also touches on the notable news regarding Publicis and WPP in terms of their Cannes plans, and responds to whether the Festival retains relevance for the PR industry.
For show notes, please visit https://www.holmesreport.com/latest/podcast
