April 20, 2018
Richard Edelman joins the Echo Chamber for a brief interview about his firm's disappointing growth in 2017, amid sustained market pressure. He discusses the firm's transformation, the impact of bringing advertising people in to run operations, the continuing benefits of scale, industry ethics and the Burson Cohn & Wolfe merger. Then former H+K Strategies EMEA CEO Sally Costerton joins Arun Sudhaman to explore the exit of Sir Martin Sorrell, his impact on his PR firms, and the group's future prospects.
Show notes:
Could WPP Sell Its PR Firms? M&A Specialists Weigh In
Edelman Revenue Up 2.1% In 2017 To $894m
April 19, 2018
In an interview with March Managing Director Cheryl Gale, Laura Tomasetti, CEO and founder of 360PR+, covers her path to becoming one of PR’s top leaders, from her beginnings in ad copywriting, to her stops at agencies in Washington, D.C., and Boston, to her in-house experience at Hasbro.
They also talk about why PR is growing in importance as CEOs because more conscious and concerned about their own reputation, and the reputations of their brands. And they discuss the value of relationship building in communication, the intersections between content, digital, social, advertising and PR, and the skills they look for when recruiting for comms talent.
LINKS:
Subscribe to Hacks and Flacks on iTunes, Stitcher or Google Play today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!
April 17, 2018
Holmes Report editors Arun Sudhaman and Paul Holmes explore the dramatic exit from WPP of Sir Martin Sorrell and reflect on the 73-year-old's outsize impact on the industry that he dominated for more than 30 years. Sorrell's distinct style and personality will leave a considerable void at WPP, but his PR firms may yet flourish under new leadership.
March 20, 2018
March 8 is International’s Women Day, and in recognition, we recorded a fun and insightful roundtable chat between March Director of Digital Services Caroline Black, Managing Director Cheryl Gale and Executive Vice President Jodi Petrie. They talk about navigating their careers in PR, covering the challenge of juggling work and life responsibilities, the journey to find confidence in the workplace, and the importance for young women to make sure their voices are heard. They also touch on creativity, authenticity, meditation and, most importantly, cocktails.
LINKS:
Subscribe to Hacks and Flacks on iTunes, Stitcher or Google Play today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!
March 15, 2018
Weber Shandwick EMEA CEO Tim Sutton joins the Echo Chamber to discuss global PR market growth and the trend toward agency consolidation, while also defending the value of the holding group agency model.
February 19, 2018
Omnicom PR Group CEO Karen van Bergen makes her long-awaited Echo Chamber debut, discussing the performance of her PR agencies, challenging market conditions and her plans for 2018. Van Bergen also explores Omnicom's recent funding of startup Spry, and discusses exactly what she looks for from her agency CEOs.
February 6, 2018
Citizen Relations global CEO Jim Joseph checks into the Echo Chamber to conduct his annual roundup of Super Bowl advertising, finding out that — this year at least — humour appeared to trump politics. Elsewhere, Arun Sudhaman talks to Taylor Bennett Heyman's Sarah Crawshaw about a new research study that charts the evolution of the in-house communications role at Asian MNCs.
January 25, 2018
Live from the World Economic Forum in Davos, Arun Sudhaman meets with Mercer CMO Jeanniey Mullen, who discusses how employee expectations are changing the way that CEOs engage on issues, some of which are political. Sudhaman also talks to KPMG citizenship head Lord Michael Hastings about how the nature of corporate purpose is changing.
