Two of the PR world's leading creative lights join the Echo Chamber after their agencies — Edelman and Unity — came top of the Holmes Report's recent Global Creative Index. In conjunction with Arun Sudhaman, the group discuss what sets the best public relations work apart, talk about the PR industry's efforts to become more creative, and explore differences between creativity in PR and advertising.
Holmes Report founder and CEO Paul Holmes joins the Echo Chamber to discuss the future of public relations in the so-called 'post-truth era'. Recent political campaigns — notably Brexit and Trump — have demonstrated that people are willing to suspend their disbelief when it comes to facts, particularly when it comes to more emotive issues. Indeed, as behavioural research demonstrates, presenting people with conflicting facts can serve to reinforce their views, rather than dispelling them, as the field of climate change science often shows us.
Post-truth politics are killing democracies on both sides of the Atlantic
PR Grand Prix: 'This Is Work We Should Repudiate, Not Celebrate'
PR in the post-truth era
Why facts don't matter to Trump's supporters
Things still matter
Whether you’re hiring for a PR agency or an in-house marketing team, it’s helpful to know as much as possible about the capabilities, expectations and possibilities of your potential future employees. That’s why Hacks and Flacks brought in Amy Shanler, associate professor of Public Relations at Boston University and the head of BU’s PRLab, for a glimpse into how tomorrow’s professionals are being trained for a PR career.
The student-staffed PRLab is the nation’s oldest student-run PR agency and supports real-world clients, with access to BU’s state-of-the-art resources (including a Communication Research Center with a faux living room outfitted with biometric sensors).
PRLab has worked on a number of compelling, creative and inspiring campaigns – including a partnership with March Communications to support the nonprofit Adaptive Sports New England. March VP Liz Swenton Hosman oversaw that project, and she also joins the conversation with Amy to talk about PR training and hiring today, career expectations and anxieties for students coming out of college looking for their first PR job, and what employers need to know about the next generation of communications talent.
- Learn more about the BU PRLab: bu.edu/prlab
- Follow Hacks and Flacks on Twitter: @hacksflacks
- Follow March Communications on Twitter: @MarchComms
- Visit the M+PR Nonsense blog: MarchComms.com/blog
Public relations and search engine optimisation should be natural bedfellows, yet few PR firms have actively invested in substantial SEO capabilities. One that has is Threepipe, which recently acquired an SEO firm in the UK. Threepipe CEO Jim Hawker joins the Echo Chamber to discuss why the deal makes sense for his agency, and also explores the broader difficulties of genuine digital integration, four years after Threepipe merged with Blowfish Digital.
Agency veteran Neil Backwith, who now consults for a number of highly-regarded UK PR firms, talks to Arun Sudhaman about how firms can optimize their commercial performance, and why so many continue to find this difficult. Cohn & Wolfe digital innovation head Chad Latz also visits the show to talk about his key digital trends from Cannes and beyond.
The Holmes Report's Arun Sudhaman catches up with MSLGroup CEO Guillaume Herbette in Cannes to discuss the continued restructuring at the Publicis Groupe PR network. In Delhi, meanwhile, Sudhaman discusses the evolution of India's PR industry and political communication with Promise Foundation founder Amith Prabhu.
Holmes Report editor Arun Sudhaman previews next week's Cannes Lions with a host of industry figures. Daniel Franklin, executive editor at the Economist, discusses the title's expanded presence at Cannes, along with how marketers are grappling with the rise of technology. Vikki Chowney from H+K Strategies previews her highlights from the 2016 festival, including the curious appearance at Cannes of Katie Hopkins. Business Insider global advertising editor Lara O'Reilly also joins the show to update us on the "explosive" ANA Report, which raises serious concerns about media kickbacks and ad agency transparency.