Former Y&R A-P chief Matt Godfrey on life after advertising (Ep. 96)

October 4, 2017

Veteran adman Matt Godfrey joins the Echo Chamber podcast to discuss his decision to step down as Y&R Asia-Pacific CEO and join a nutrition startup. Godfrey, considered one of the region's leading marketing executives after lengthy stints leading Bates, Publicis and Y&R,  explores how he will apply lessons learned in advertising to his new startup life. He also talks about the challenges facing advertising and the holding group model and what they mean for the future of PR agencies. 

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Huawei’s Walter Jennings; Alex Brownsell on the end of purpose (Ep. 95)

September 29, 2017

Huawei VP of global corporate communications Walter Jennings joins the Echo Chamber to discuss what his company's rise means for the way China Inc is perceived in Western markets. Meanwhile, journalist Alex Brownsell also drops by to explore his popular feature, which asks whether brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns.

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David Brain on Bell Pottinger’s demise & the future of PR (Ep.94)

September 20, 2017

Former Edelman APACMEA CEO David Brain joins the Echo Chamber to discuss Bell Pottinger's demise and what this means for broader perceptons of the public relations industry. In a wide-ranging conversation with Arun Sudhaman and Paul Holmes, Brain also explores his vision for the PR agency of the future, a few months after stepping down from his lengthy career as one of Edelman's top global leaders.

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Creativity Series: The New Media Landscape & Fake News

September 13, 2017

The Holmes Report has partnered with Ogilvy for a multi-part series looking at creativity in PR from a variety of angles. Part 2 explores the findings of Ogilvy's 4th annual Ogilvy Media Influence Survey with the agency's chief communications officer Jen Risi. Among the notable findings, Facebook is now the gatekeeper of news and how the threat of fake news has changed traditional reporting. 

Show Notes
Part 1 of the Creativity Series on Diversity

The Echo Chamber podcast is produced by Markettiers. 

 

 

 

 
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PRCA’s Francis Ingham on Bell Pottinger’s downfall (Ep. 93)

September 9, 2017

Bell Pottinger's stunning demise since it was expelled from the PRCA has rocked the PR world. In a special podcast with Arun Sudhaman, PRCA director-general Francis Ingham explains why the trade association decided to impose its harshest-ever sanction on the UK PR firm, following Bell Pottinger's work for South Africa's controversial Gupta family.

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Hacks & Flacks: Doing One Thing Really Well (Partner Content)

September 8, 2017

TUGG (Technology Underwriting Greater Good) helps early stage, experimental nonprofits connect with Boston’s tech community to earn funding and build their networks. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities, and the group puts on many more events throughout the year, including Tech Gives Back on October 19.

On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest developmental challenge facing most nonprofits (hint: it’s not fundraising).

We also talk about the potential for marketing innovation in the nonprofit sector, and the importance for founders to build genuine, long-term relationships with the media.

LINKS:

Subscribe to Hacks and Flacks on iTunesStitcher orPodbay today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!

 

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YouGov’s Ted Marzilli On Polling & Research (Ep. 92)

September 6, 2017

YouGov's CEO of data products Ted Marzilli joins the Echo Chamber podcast to talk about the current state of polling both for politics and for brand research. He also talks about the ways that brand research can unearth insights and where reliance on data can go wrong. 

Show Notes:
Podcast: Jo-Ann Robertson On The UK General Election

The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast

 

 

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Microsoft’s Frank Shaw & Kovert Creative’s Joe Assad (Ep. 91)

August 16, 2017

Microsoft communications chief Frank X. Shaw joins the Echo Chamber podcast to discuss whether brands should take a stand on social issues and mitigating the risk of fake news. Kovert Creative co-founder Joe Assad also joins to talk about his firm's recent investment in Howler Media.

 

Show Notes:
The Howler Soccer Ball Phone
Sports Illustrated Football Phone commercial 

The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast

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Prema Sagar on the evolution of India’s PR industry (Ep. 90)

August 7, 2017

Prema Sagar launched Genesis PR in 1992, when India's PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India with Arun Sudhaman, following the SABRE Awards South Asia, at which her firm took top honours for its campaign on behalf of Medela.

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Partner Content: Hacks & Flacks - I’m in the Weeds and It’s Gross

July 18, 2017

Michelle Cove has turned a career as a media maker into an opportunity to address that industry’s most harmful effects. She’s founder and executive director of MEDIAGIRLS, a nonprofit that gives young girls the tools to filter and think critically about the harmful sexist and biased messages communicated in today’s media.

In this week’s Hacks and Flacks, Marina Askari and I talk to Michelle about her journey from filmmaker to startup founder, chat about the communications strategies she’s learned on to grow MEDIAGIRLS and build the program, and ask for her thoughts whether brands, the media and the general public are finally making progress in the effort to curb harmful messages.

LINKS:

 
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