April 26, 2017
Rica Elysee is a builder. Based on her personal experiences with family and friends, she saw the need for a community for women that care about a natural hair lifestyle, which is why she created BostonNaturals. Now she’s built a business in BeautyLynk, an on-demand marketplace for people to find beauty professionals for at-home appointments.
Through both experiences, she found that staying true to herself and her own personal journey helped her build grassroots communities, whether it was women who want to embrace their own definition of natural beauty, or customers who need someone to help them craft their style.
In this episode of Hacks and Flacks, March’s Marina Askari and I talk to Rica about her journey. We talk about why authenticity is so important to how companies – startups and large enterprises – grow, gain customers, gain media coverage and more. We also ask about the local startup resources – like MassChallenge – that helped her build her business.
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April 13, 2017
Former McDonald's South Africa corporate affairs chief Sechaba Motsieloa joins the Echo Chamber to discuss his move to agency side, which sees him now lead Magna Carta, one of the country's biggest PR firms. The new role marks Motsieloa's first experience of agency life and, after a career spent in-house, he has plenty of observations on the divide between client and consultancy.
March 23, 2017
Weber Shandwick global editor-in-chief Vivian Schiller joins the Echo Chamber to discuss the explosion in fake news, and the different forms and shapes it can take. Schiller, the former president and CEO of National Public Radio, and ex-head of news and journalism partnerships at Twitter, explores how media platforms like Facebook and Google are addressing the issue, and what fake news means for brands in an environment of 'alternative realities'.
March 20, 2017
The latest episode of the Echo Chamber explores the big technologies, trends and ideas that emerged from SXSWi earlier this month in Austin, Texas. Cohn & Wolfe's chief innovation officer Chad Latz returns to the podcast to share his observations from the festival on AI, constant connectivity, fake news and more — and what it all ultimately means for PR and marketing.
March 8, 2017
In the latest Echo Chamber episode, the head of marketing servies for Globality Gabrielle Tenaglia joins to talk about the platform that brings together small and mid-sized firms with brands — exploring various RFP pitfalls that the platform seeks to mitigate. In the second part of the show, March Communications VP Meredith Eaton comes on to examine the state of thought-leadership campaigns — who's doing them well? What does the term even mean today?
The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast.
March 2, 2017
The Echo Chamber dives into the frenetic world of UK politics with Total Politics editor David Singleton, exploring Corbyn, Brexit, lobbying and more. Then ICCO president Max Behar drops by to discuss the state of the global PR industry.
February 13, 2017
WE Communications president Alan VanderMolen returns to the Echo Chamber to discuss how companies are reassessing their stance on Donald Trump's presidential policies, exploring such high-profile examples as Uber, Under Armour and Nordstrom.
January 27, 2017
Communications veteran Sally Costerton returns to the Echo Chamber to take on alternative facts and what they might mean for the PR world. In conversation with Arun Sudhaman, she also explores how corporate communications departments are responding to Trump's tweet threats and discusses what this new era means for corporate values and low-profile CEOs.
January 12, 2017
Quartz reporter Jenny Anderson joins the Echo Chamber to preview next week's World Economic Forum in Davos. Against a tumultuous politicial backdrop, Anderson discusses whether the Davos elite consensus remains relevant in an era of populism and if business can actually turn their rhetoric towards addressing major global problems. The Quartz reporter also picks out some of the themes to watch at this year's meeting, and explains why WEF is a highlight for members of the media.
January 6, 2017
Paul Holmes joins the Echo Chamber to discuss his annual review of mergers & acquisition activity in the global PR market. Independent firms continue to drive dealmaking, but this year's list is as notable for the firms that are active (including management consultancies) as for the companies that were relatively inactive in 2016 — such names as Teneo, BlueFocus and Omnicom. Holmes and Arun Sudhaman discuss what recent M&A trends mean for the market and offer up some deal predictions for the next 12 months, as 2017 shapes up to be another restless year for agency M&A activity.