June 19, 2017
When you’re trying to start a business, it can be tough to figure out your next step. Daquan Oliver, founder and executive director at WeThrive, learned this from a young age, and now he works to develop entrepreneurial skills in students from middle school on up.
In this episode of Hacks and Flacks, Daquan shares a few lessons in social entrepreneurship and nonprofit marketing and communications. Having successfully built a national collective of undergrad mentors for youth in under-resourced communities, Daquan describes how informal mentorships have given him the support system to build his company.
He also explains why he chose to avoid media outreach at a certain point in WeThrive’s development, how press coverage gave him a boost at the right time, and how a few simple marketing and tech tools helped his business scale in a way that eludes many other nonprofit organizations.
June 15, 2017
The Echo Chamber previews next week's Cannes Lions festival with Quartz global finance and economics editor Jason Karaian, who discusses some of the key trends likely to emerge from the event, including digital ad fraud, brand safety and the rise of advertising 'frenemies' such as Facebook and Google. Karaian also discusses lessons from the surprising UK General Election result, which is explored in greater detail by PR consultant and Tory parliamentary candidate Dean Russell.
June 6, 2017
The Holmes Report has partnered with Ogilvy for a multi-part series looking at creativity from a variety of angles. The first in this three-part series looks at the issue of diversity — a critical element for fostering diversity within any workplace. The Holmes Report's Aarti Shah talks to Ogilvy's chief diversity and inclusion officer Donna Pedro on why diversity continues to be a challenge for the industry and its impact on creativity.
June 1, 2017
Ketchum London deputy CEO Jo-Ann Robertson joins the Echo Chamber to discuss the state of the UK election race. A former Labour activist, Robertson also explores the rift in the party and the paucity of strong political communicators today.
May 24, 2017
A cross-posted episode from the C-Suite Podcast at our 2017 In2Summit EMEA in London earlier this week. Russell Goldsmith spoke with three of the event's speakers: Gareth Hopley, Head of PR and Communications at Pizza Hut Restaurants talked about Purpose Driven Brands; Brad Staples, APCO Worldwide's CEO discussed how corporate communicators can best navigate a fake news world; and Matt Battersby explained the concept of applying the Science of Human Behaviour to the Art of Communications.
May 23, 2017
The latest episode of the Echo Chamber explores unexpected ways that workplace inequalities can happen with two guests who are advocates for more gender parity within the agency leadership. InkHouse CEO and co-founder Beth Monaghan talks about salary negioation, after-hour email bans and other practices that might subtly hold women back. Then Ketchum's global president Barri Rafferty joins the podcast to talk about gender equality in the Trump era and lessons from Davos.
May 18, 2017
Two guests for the latest Echo Chamber episode. WE Communications international president Alan VanderMolen drops by to discuss holding groups vs independent networks, why Amazon's Alexa is 'homicide on brands' and the rise of management consultancies in the marketing communications world. Then WARC head of content David Tiltman visits the show to explore lessons from the WARC100 annual ranking of the world's top marketing campaigns — including the resurgence of TV, moment-based marketing, consumer participation and purpose vs sales, amid a recent spate of high-profile advertising missteps.
May 15, 2017
M&C Saatchi PR director Chris Own joins the Echo Chamber to relate how addiction and mental ill health almost derailed his career. Owen and Arun Sudhaman discuss how the PR industry is addressing findings that more than half of the UK's PR and communications practitioners have suffered from mental ill health, while the vast majority of industry employers do not have a formal mental health policy. In a candid conversation, Owen explores such areas as the always-on agency culture, the pervasive influence of alcohol, and the need to improve training and processes.
For anyone requiring further guidance on any of these issues, Owen and the PRCA have helped to compile the following resources:
NABS - championing mental health in the advertising and media industries
Business in the Community mental health toolkit
Mind, the mental health charity
Mental Health Foundation
Action on Addiction
May 4, 2017
Holmes Report editors Paul Holmes, Arun Sudhaman and Aarti Shah discuss the winners of the North American Agencies of the Year, which were unveiled at the SABRE Awards in New York on 2 May, and look for the industry trends that link the region's best performing PR firms.
North American Agencies of the Year 2017
April 26, 2017
Rica Elysee is a builder. Based on her personal experiences with family and friends, she saw the need for a community for women that care about a natural hair lifestyle, which is why she created BostonNaturals. Now she’s built a business in BeautyLynk, an on-demand marketplace for people to find beauty professionals for at-home appointments.
Through both experiences, she found that staying true to herself and her own personal journey helped her build grassroots communities, whether it was women who want to embrace their own definition of natural beauty, or customers who need someone to help them craft their style.
In this episode of Hacks and Flacks, March’s Marina Askari and I talk to Rica about her journey. We talk about why authenticity is so important to how companies – startups and large enterprises – grow, gain customers, gain media coverage and more. We also ask about the local startup resources – like MassChallenge – that helped her build her business.
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