Two guests for the latest Echo Chamber episode. WE Communications international president Alan VanderMolen drops by to discuss holding groups vs independent networks, why Amazon's Alexa is 'homicide on brands' and the rise of management consultancies in the marketing communications world. Then WARC head of content David Tiltman visits the show to explore lessons from the WARC100 annual ranking of the world's top marketing campaigns — including the resurgence of TV, moment-based marketing, consumer participation and purpose vs sales, amid a recent spate of high-profile advertising missteps.
M&C Saatchi PR director Chris Own joins the Echo Chamber to relate how addiction and mental ill health almost derailed his career. Owen and Arun Sudhaman discuss how the PR industry is addressing findings that more than half of the UK's PR and communications practitioners have suffered from mental ill health, while the vast majority of industry employers do not have a formal mental health policy. In a candid conversation, Owen explores such areas as the always-on agency culture, the pervasive influence of alcohol, and the need to improve training and processes.
For anyone requiring further guidance on any of these issues, Owen and the PRCA have helped to compile the following resources:
NABS - championing mental health in the advertising and media industries
Mind, the mental health charity
Holmes Report editors Paul Holmes, Arun Sudhaman and Aarti Shah discuss the winners of the North American Agencies of the Year, which were unveiled at the SABRE Awards in New York on 2 May, and look for the industry trends that link the region's best performing PR firms.
Rica Elysee is a builder. Based on her personal experiences with family and friends, she saw the need for a community for women that care about a natural hair lifestyle, which is why she created BostonNaturals. Now she’s built a business in BeautyLynk, an on-demand marketplace for people to find beauty professionals for at-home appointments.
Through both experiences, she found that staying true to herself and her own personal journey helped her build grassroots communities, whether it was women who want to embrace their own definition of natural beauty, or customers who need someone to help them craft their style.
In this episode of Hacks and Flacks, March’s Marina Askari and I talk to Rica about her journey. We talk about why authenticity is so important to how companies – startups and large enterprises – grow, gain customers, gain media coverage and more. We also ask about the local startup resources – like MassChallenge – that helped her build her business.
- Visit BeautyLynk: BeautyLynk
- Learn more about BostonNaturals: meetup.com/bostonnaturals
- Learn about the MassChallenge application cycle this February masschallenge.org
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- Follow our Facebook Fan Page: Hacks and Flacks Podcast
- Follow March Communications on Twitter:@MarchComms
- Visit the M+PR Nonsense blog: MarchComms.com/blog
Former McDonald's South Africa corporate affairs chief Sechaba Motsieloa joins the Echo Chamber to discuss his move to agency side, which sees him now lead Magna Carta, one of the country's biggest PR firms. The new role marks Motsieloa's first experience of agency life and, after a career spent in-house, he has plenty of observations on the divide between client and consultancy.
Weber Shandwick global editor-in-chief Vivian Schiller joins the Echo Chamber to discuss the explosion in fake news, and the different forms and shapes it can take. Schiller, the former president and CEO of National Public Radio, and ex-head of news and journalism partnerships at Twitter, explores how media platforms like Facebook and Google are addressing the issue, and what fake news means for brands in an environment of 'alternative realities'.
The latest episode of the Echo Chamber explores the big technologies, trends and ideas that emerged from SXSWi earlier this month in Austin, Texas. Cohn & Wolfe's chief innovation officer Chad Latz returns to the podcast to share his observations from the festival on AI, constant connectivity, fake news and more — and what it all ultimately means for PR and marketing.
In the latest Echo Chamber episode, the head of marketing servies for Globality Gabrielle Tenaglia joins to talk about the platform that brings together small and mid-sized firms with brands — exploring various RFP pitfalls that the platform seeks to mitigate. In the second part of the show, March Communications VP Meredith Eaton comes on to examine the state of thought-leadership campaigns — who's doing them well? What does the term even mean today?
The Echo Chamber dives into the frenetic world of UK politics with Total Politics editor David Singleton, exploring Corbyn, Brexit, lobbying and more. Then ICCO president Max Behar drops by to discuss the state of the global PR industry.
WE Communications president Alan VanderMolen returns to the Echo Chamber to discuss how companies are reassessing their stance on Donald Trump's presidential policies, exploring such high-profile examples as Uber, Under Armour and Nordstrom.