During a 20-year career in China with ad agency JWT, Tom Doctoroff emerged as one of the leading authorities on the country's marketing landscape. In conversation with Arun Sudhaman, Doctoroff discusses why Chinese brands still struggle overseas, focusing on the specific case of Huawei. He also explores how China's young consumers are both changing and staying the same. Three years after leaving the holding group world, meanwhile, Doctoroff also examines the pressure on big agencies.
Prospect Asia co-founder and MD Emma Dale joins the Echo Chamber to explore the recent State of the Industry Report — conducted in conjunction with PublicAffairsAsia. In addition to a wealth of information on salary and workplace issues, the study also reveals much about how the PR industry is changing rapidly in Asia-Pacific.
Zeno’s Europe MD Steve Earl and Markettiers4DC founder and CEO Howard Kosky join the Echo Chamber to discuss why podcasts are the flavour of the month for brand and executive communications, how to do them well, and when podcasting is not the right channel.
Jacob Puthenparambil co-founded Singapore-based consultancy Redhill Asia in 2015 following an itinerant career that included stints in the US, Middle East and his native India. But with Redhill, Puthenparambil has overseen the rise of one of Asia's fastest growing PR firms, thanks to a fiercely entrepreneurial spirit and a refreshingly international outlook. He talks to Arun Sudhaman about the firm's progress and goals, including why he models the business on the original MNC — the Jesuit Order.
The latest Echo Chamber episode comes from Sydney, where Arun Sudhaman sits down with former Weber Shandwick head EJ Granleese, who now runs her own successful consultancy called History will be Kind. Granleese discusses why local boutiques outperform the networks in Sydney's fiercely competitive consumer PR market, a theme that is also taken up by Poem founders Rob Lowe and Matt Holmes, who also join the pod to discuss their experience of building a new firm.
After managing US Sen. Marco Rubio’s 2016 presidential campaign, Terry Sullivan and Alex Conant left long careers in politics to start Firehouse Strategies, a public affairs firm in Washington. Sullivan and Conant have grown their business around communications strategies that leverage the power of persuasion, peer influence and “perceived authenticity.” They join the Echo Chamber to talk about how they use the lessons learned from their years of experience on the GOP campaign trail to help clients effectively deliver their messages in, thanks to Donald Trump, a whole new era in modern communications.
Stephane Dujarric de la Rivière is spokesperson for the United Nations Secretary-General António Guterres, a position he has held since 2014,after previously holding the same role for Ban Ki-moon and Kofi Annan. In the latest Echo Chamber podcast, he sits down with the Holmes Report's Diana Marszalek to discuss his unique communications mandate, which he describes as "the best job in the building." Regardless, Dujarric notes that the job has become more complicated amid growing tensions between the more influential member states.
Mitch Kaye and Dan Glover built Mischief and now The Academy into two of the most creative comms agencies in the UK. They join the Echo Chamber to talk about how they work together and how they are aiming to grow the agency with an innovative structure.
Asda'a BCW president Sunil John joins the Echo Chamber to discuss the evolution of the Middle East and North Africa PR industries. John, who founded and built Asda'a into one of the region's pre-eminent PR firms, believes MENA is poised to become the fastest-growing the world's fastest-growing public relations market..