Hotwire CEO Barbara Bates joins the Echo Chamber to discuss her shift from independent agency life to overseeing a publicly-held firm. Bates also explores why she believes 'micro-networks' and midsize players are thriving in today's PR market, particularly in opposition to the giant MNC networks. In conversation with Arun Sudhaman, Bates also looks at the evolution of PR on the US West Coast, and the issues faced by major tech companies in that region.
WE Communications international president Alan VanderMolen discusses his 2019 predictions, which include a potential renaissance for communicators after playing second fiddle to marketers for years. VanderMolen also explores the likelihood of publicly-held firms buying themselves back from their holding groups and defends his bullish forecast for PR industry growth this year.
Bulleit Group CEO Kyle Arteaga talks to the Holmes Report's Aarti Shah about the way companies — and the media — are rethinking how they position and talk about innovation. Later in the show, Proof Analytics founder Mark Stouse joins to talk about a recent survey that showed 96% C-suite respondents see their marketing and PR teams as “unwilling or unable” to prove ROI.
In a keynote session from PRovoke18, Sir Martin Sorrell takes aim at the holding groups, during a feisty conversation with Holmes Report founder and chair Paul Holmes, while also defending his record as WPP CEO. Starting with the FT story that reported several allegations regarding the S4 chairman's acrimonious exit from WPP, Sorrell sought to turn the spotlight back onto the holding groups, none more so than his former company, which he consistently referred to as "Wire and Plastic Products".
Weber Shandwick EMEA & Asia-Pacific chairman Tim Sutton turns interviewer on the latest episode of the Echo Chamber, asking the Holmes Report's Arun Sudhaman about the company's strategy for growth, its agency of the year decisions, the evolution of PR and much more.
RFI Asia SVP and Asia lead David Ko joins the Echo Chamber to discuss the latest developments in terms of policing 'deepfake content' on the major social media platforms. In conversation with Arun Sudhaman, Ko also explores the rise of fake news on China's social media channels, talks about the threats posed by cybersecurity breaches, and about the role of marketers in this regard.
In a re-broadcast of a webinar from last month, the Holmes Report founder Paul Holmes is interviewed by Group Gordon CEO Michael Gordon on whether, in an era defined by politicization and polarization, it's possible —or even advisable — for brands to just watch from the sidelines. A summary of the conversation is also available here.
In a session from the PRovoke18 Global PR Summit, the CEO of the world's largest PR firm is interviewed by Holmes Report editor-in-chief Arun Sudhaman about the state of today's PR industry. In an expansive and honest conversation, Edelman talks through the cultural challenges facing his agency, opportunities for growth and why transformation is required if today's PR firms are to compete with advertising shops for CMO budgets.
Adam Mack, the UK CEO of W tells the Echo Chamber what it takes to be an agile agency. Mack joined W founder Warren Johnson at the agency in January this year after leaving Weber Shandwick, where he was chief strategy officer for EMEA for six years. He also spent time at Freuds as director of strategy. He joins the Echo Chamber to talk about what business buzzword “agility” means in the context of PR agencies.
Holmes Report editors Paul Holmes & Arun Sudhaman discuss the controversy surrounding Facebook's work with public affairs firm Definers. After that, Sudhaman is joined by Maja Pawinska Sims to talk more corporate crises, in the shape of Nissan and D&G. The duo also explore Iceland's banned TV ad, the latest Global Creative Index and more.