The Echo Chamber PR Show | Holmes Report
Can America’s top CEO’s save capitalism? (Ep. 182)

Can America’s top CEO’s save capitalism? (Ep. 182)

August 31, 2019

Paul Holmes examines the Business Roundtable's recent announcement that shareholder interests do not outweigh the broader concerns of society and employees. It is a seminal proposal for the industry group that represents America's top CEOs, coming after decades in which Milton Friedman's orthodoxy on shareholder returns above all else went unchallenged. But there is plenty to suggest that the Business Roundtable statement will lack teeth unless it can actually be enforced by legislation such as Elizabeth Warren's proposed effort to balance corporate responsibilities to all stakeholders. In conversation with Arun Sudhaman, the podcast follows Holmes' in-depth long read on the concept of 'accountable capitalism'.

How Content Spreads Online with NewsWhip (Ep. 181)

How Content Spreads Online with NewsWhip (Ep. 181)

August 13, 2019

NewsWhip CEO Paul Quigley joins the Echo Chamber to talk about how content spreads online. In a conversation with Aarti Shah, Quigley explains how understanding the way content moves online can help the PR industry evolve its approach to predictive analytics and also fight misinformation. NewsWhip has also partnered with the Holmes Report on a multipart series exploring these topics that can be accessed here.

 

 

 

 

 

The PR Battle for Hong Kong (Ep. 180)

The PR Battle for Hong Kong (Ep. 180)

August 9, 2019

Holmes Report CEO and editor-in-chief Arun Sudhaman, who is based in Hong Kong, talks to EMEA editor Maja Pawinska Sims about the increasingly turbulent political situation in the city, and assesses whether the Hong Kong leadership or the protestors are winning from a crisis management, communications and PR perspective, as well as looking at the role of technology and the media in the ongoing conflict.

Understanding Generation Alpha with Hotwire’s Laura MacDonald (Ep. 179)

Understanding Generation Alpha with Hotwire’s Laura MacDonald (Ep. 179)

July 31, 2019

Generation Alpha is described as children of Millennials — or those born after 2010, notably the year the iPad and Instagram launched. In this episode of the Echo Chamber, Hotwire's Laura MacDonald talks about how these technological inventions are changing kids’ minds and what that ultimately means for communications. She also draws upon research that Hotwire conducted (in partnership with Wired) to explore the influence that today's children are having on their parents' purchases. Hotwire also hosted a panel on this topic at the Holmes Report's 2019 Innovation Summit in San Francisco earlier this year, more on that discussion here

 

 

FHF’s Steph Bailey On The Authenticity Gap (Ep. 178)

FHF’s Steph Bailey On The Authenticity Gap (Ep. 178)

July 29, 2019

FleishmanHillard Fishburn's corporate managing director Steph Bailey joins the Echo Chamber to talk through the agency's latest Authenticity Gap report. Now in its seventh year, the research looks at the issues that consumers are now expecting brands to take a stand on, from data privacy and security to the climate emergency. 

Adam Ritchie on Invention in PR (Ep. 177)

Adam Ritchie on Invention in PR (Ep. 177)

July 19, 2019

The founder of Boston-based independent brand communications agency Adam Ritchie Brand Direction joins the Echo Chamber to talk about "Invention in PR". He discusses how public relations can be used to invent new products and services with newsworthiness built into them from the start, such as the first rock album launched on cans of craft beer using Twitter.

WARC’s David Tiltman on marketing effectiveness (Ep. 176)

WARC’s David Tiltman on marketing effectiveness (Ep. 176)

July 8, 2019

David Tiltman is the head of content at marketing intelligence firm WARC and a former editor of CampaignAsia. He joins Arun Sudhaman and Maja Pawinska Sims in the Echo Chamber to talk about all things Cannes, and walk listeners through the five key elements of effective brand marketing in WARC's new white paper, The Anatomy of Effectiveness. 

The Evolution of Influencer Marketing with Cathy Planchard (Ep. 175)

The Evolution of Influencer Marketing with Cathy Planchard (Ep. 175)

July 7, 2019

The rise of influencer marketing has sparked debate around how to measure the impact of these campaigns and the new rules of engagement — and how those differ from traditional media. Cathy Planchard, president of Allison + Partners' All Told Division, joins the Echo Chamber to discuss a recent report the agency published, Unleashing Influence, that shows that marketers aren't fully optimizing the potential of influencer marketing. During the conversation, we also reference an Influencer Marketing salon that Allison + Partners hosted with the Holmes Report earlier this year at the Innovation Summit — North America.  

Asad Dhunna on diversity and inclusion in PR (Ep. 174)

Asad Dhunna on diversity and inclusion in PR (Ep. 174)

July 1, 2019

Last year, former Weber Shandwick associate director Asad Dhunna founded The Unmistakables, a marcomms agency made up of minorities, with the aim of helping businesses understand minorities and create campaigns that are more representative of society. The agency now works with clients including the English Cricket Board, Unilever and Barnado's. Dhunna, who is also director of communications for Pride in London, tells the Echo Chamber about his experience of presenting 'We Don't Need Another Diversity Talk' on stage in Cannes, and the state of diversity and inclusion in the PR industry.  

Mars’ Kimberly West on ‘purpose fatigue’ (Ep. 173)

Mars’ Kimberly West on ‘purpose fatigue’ (Ep. 173)

June 27, 2019

Mars global external communications director Kimberly West joins the Echo Chamber in Cannes to discuss the company's evolution from a low-profile manufacturer of confectionary and petcare products, into a brand that is highly visible on issues of sustainability and governance. In conversation with Arun Sudhaman, West outlines why companies must move beyond rhetoric if they are to combat 'purpose fatigue'.