Burson Cohn & Wolfe (Ep. 109)

March 2, 2018

Paul Holmes and Arun Sudhaman discuss the dramatic takeover of Burson-Marsteller by Cohn & Wolfe, exploring what it means for  both firms, their leadership and the broader industry in general. 

Show Notes:

'The Big Prize Is Revitalising Burson': PR Industry Responds To Blockbuster Merger

WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe

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