The Echo Chamber PR Show | Holmes Report

Neil Backwith on agency profitability / Chad Latz on Cannes digital trends

July 6, 2016

Agency veteran Neil Backwith, who now consults for a number of highly-regarded UK PR firms, talks to Arun Sudhaman about how firms can optimize their commercial performance, and why so many continue to find this difficult. Cohn & Wolfe digital innovation head Chad Latz also visits the show to talk about his key digital trends from Cannes and beyond.