The Echo Chamber PR Show | Holmes Report

The Starbucks #RaceTogether campaign backlash

March 27, 2015

Starbucks recent #RaceTogether initiative sparked a considerable backlash when it launched. Yet, when Starbucks communications chief Corey DuBrowa revealed the initiative at our San Francisco Innovation Summit in February, it struck a much more positive note. Holmes Report editors Aarti Shah and Arun Sudhaman discuss the fallout and PR lessons.