PRCA’s Francis Ingham on Bell Pottinger’s downfall (Ep. 93)

September 9, 2017

Bell Pottinger's stunning demise since it was expelled from the PRCA has rocked the PR world. In a special podcast with Arun Sudhaman, PRCA director-general Francis Ingham explains why the trade association decided to impose its harshest-ever sanction on the UK PR firm, following Bell Pottinger's work for South Africa's controversial Gupta family.

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Hacks & Flacks: Doing One Thing Really Well (Partner Content)

September 8, 2017

TUGG (Technology Underwriting Greater Good) helps early stage, experimental nonprofits connect with Boston’s tech community to earn funding and build their networks. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities, and the group puts on many more events throughout the year, including Tech Gives Back on October 19.

On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest developmental challenge facing most nonprofits (hint: it’s not fundraising).

We also talk about the potential for marketing innovation in the nonprofit sector, and the importance for founders to build genuine, long-term relationships with the media.

LINKS:

Subscribe to Hacks and Flacks on iTunesStitcher orPodbay today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!

 

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YouGov’s Ted Marzilli On Polling & Research (Ep. 92)

September 6, 2017

YouGov's CEO of data products Ted Marzilli joins the Echo Chamber podcast to talk about the current state of polling both for politics and for brand research. He also talks about the ways that brand research can unearth insights and where reliance on data can go wrong. 

Show Notes:
Podcast: Jo-Ann Robertson On The UK General Election

The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast

 

 

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Microsoft’s Frank Shaw & Kovert Creative’s Joe Assad (Ep. 91)

August 16, 2017

Microsoft communications chief Frank X. Shaw joins the Echo Chamber podcast to discuss whether brands should take a stand on social issues and mitigating the risk of fake news. Kovert Creative co-founder Joe Assad also joins to talk about his firm's recent investment in Howler Media.

 

Show Notes:
The Howler Soccer Ball Phone
Sports Illustrated Football Phone commercial 

The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast

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Prema Sagar on the evolution of India’s PR industry (Ep. 90)

August 7, 2017

Prema Sagar launched Genesis PR in 1992, when India's PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India with Arun Sudhaman, following the SABRE Awards South Asia, at which her firm took top honours for its campaign on behalf of Medela.

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Partner Content: Hacks & Flacks - I’m in the Weeds and It’s Gross

July 18, 2017

Michelle Cove has turned a career as a media maker into an opportunity to address that industry’s most harmful effects. She’s founder and executive director of MEDIAGIRLS, a nonprofit that gives young girls the tools to filter and think critically about the harmful sexist and biased messages communicated in today’s media.

In this week’s Hacks and Flacks, Marina Askari and I talk to Michelle about her journey from filmmaker to startup founder, chat about the communications strategies she’s learned on to grow MEDIAGIRLS and build the program, and ask for her thoughts whether brands, the media and the general public are finally making progress in the effort to curb harmful messages.

LINKS:

 
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David Gallagher on the PR industry’s reputation (Ep. 89)

July 17, 2017

Omnicom PR group president David Gallagher joins the Echo Chamber podcast to discuss the PR industry's continued reputation issues in the media, in the wake of the high-profile Bell Pottinger and Rob Goldstone affairs, drawing on his own experience of the criticism Ketchum attracted for representing Russia. Gallagher also explores how he sees technology reshaping PR firms.

Show Notes:
South African Scandal Poses Sternest Test Yet For Bell Pottinger
Rob Goldstone: The PR Man Behind Trump Jr.'s Russian Meeting
The Unravelling Of Ketchum's Russia Relationship
What will really differentiate PR agencies?

The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast

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Gail Heimann’s PR industry lessons from Cannes (Ep. 88)

June 28, 2017

Weber Shandwick president Gail Heimann joins the Echo Chamber to explore PR industry lessons from the recent Cannes Lions, where PR firms once again struggled to compete with ad agencies for top honours. In addition to discussing the continued opposition to the Festival from large swathes of the industry, Heimann also talks through the changing nature of PR and PR ideas in a rapidly shifting media and information landscape. She also touches on the notable news regarding Publicis and WPP in terms of their Cannes plans, and responds to whether the Festival retains relevance for the PR industry.

For show notes, please visit https://www.holmesreport.com/latest/podcast

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Cannes: Ruth Yearley and Tera Miller on being creative at work (Ep. 87)

June 23, 2017

Ketchum execs Ruth Yearley and Tera Miller join the Echo Chamber in Cannes to explore how the intersection of work and life can help inspire creativity at work. The duo, in conversation with Arun Sudhaman, discuss why keeping you work and personal lives separate can impede creative performance and also reveal where they have their best ideas. 

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H+K Strategies CEO Jack Martin (Ep. 86)

June 22, 2017

H+K Strategies CEO Jack Martin joins the Echo Chamber podcast in Cannes to discuss the PR industry's transformation. In conversation with Paul Holmes, Martin also applies his vast public affairs experience to the complex question of whether brands should take a political stand in the Trump era. 

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