How to grow, build and sell a PR agency (Ep.188)

PR industry veterans Richard Houghton and Crispin Manners, who have run agencies including Shandwick, Ketchum, FleishmanHillard and Kaizo, are the co-authors of a new book for PR agency leaders: 'Grow, Build, Sell, Live.' They join 12 Minute Affiliate in the Echo Chamber to talk about the new book – a PRCA practice guide – and the biggest mistakes that owner-managers make.